Salve Regina athletics has a proud tradition of success on the field, in the classroom and throughout the community. In order to develop a consistent look and build a stronger Salve Regina brand, the University worked with LRG to develop a new brand identity. In addition to strengthening the Seahawk brand, this initiative offers current and potential vendors more options and opportunities to create Salve Regina merchandise.
The manual found above is part of the Salve Regina Athletics Department brand management initiative. The intent is to give vendors the necessary tools to develop a quality product that fits within our branding mission and, in turn, is one that our university, student-athletes, coaches, administrators, parents, alumni and fans are proud of.
The Salve Regina University trademark licensing program strives to promote, enhance and elevate the image of the University by authorizing the use of our marks on high-quality, socially-responsible and tasteful merchandise and apparel. The program is administered by the University Communications Department and in partnership with the Licensing Resource Group (LRG).
Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the University, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.
Only officially licensed, approved vendors (licensees) may produce items bearing the University's trademarks or name. Those wishing to become licensed can obtain an application at http://lrgusa.com/licensing/. Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee. All vendor questions regarding the application and approval process should be directed to LRG.
In addition to the application and license renewal processes, LRG manages royalty reporting, artwork approvals, enforcement, promotions and general administration of the University's licensees.
Once a vendor is licensed, they can access current, accurate Salve Regina University logos and marks from Trademarx Online, LRG's web based artwork database. Product designs must be submitted into Trademarx Online for review and approval prior to being produced. Items bearing Salve Regina's trademarks without a license may be considered "counterfeit" and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.
A list of Salve Regina University's licensees is available by visitinghttp://lrgusa.com/licensing/vendor-list/. Type in "Save Regina University" in the search bar at the top of the page.
For more information, please contact:
University Brand Representative, LRG
Phone: (401) 396-5588 ext. 2
Chief Communications Officer, Salve Regina University